BRANDS
We bring global brands within the realm of sports and lifestyle to our consumers in Asia to elevate your shopping experience as well as provide high quality products and services that satisfy your needs.
Bridging the gap between global brands to consumers in Asia
NEW ERA
Established in the 1920s, this iconic headwear brand has since made its mark in the world of sports, fashion, music and entertainment through their innovative styles that transpires through time. From their first series of baseball caps made for the Cleveland Indians to their first custom sets with Spike Lee, New Era has successfully positioned themselves to be the only brand in sports history to have an official on-field, sideline and on court headwear rights for all three major U.S. Leagues at the same time.
HAVAIANAS
Inspired by the Japanese Zori sandal, which is a sandal made with cloth straps and woven rice straw soles, Havaianas was created in Brazil in 1962. One of their signature prints features a rice grain print at the sole of the flippers which makes Havaianas unique than most flipper brands. Havaianas has recently been featured in KLFW 21’ for Alia B.’s Resorts 2022 Collection.
2XU
2XU stands for “Two Times You”, symbolising the multiplication of human performance. Founded in 2005 by Clyde Davenport, Jamie Hunt, and Aidan Clarke, this Australian/New Zealand brand specialises in sportswear but more specifically in compression garments for athletes or sports enthusiasts. Although they’ve collaborated with several brands over the years, their most unique collaboration yet was with Kanye West for his Yeezy Season line where they designed a special wetsuit. The brand has successfully expanded it’s reach around South East Asia and has made Stream Empire Holdings as one of their main distributors.
QUIKSILVER
“Born on the beach” Quiksilver’s core concept of fashion surrounds freedom of enjoying the active outdoor lifestyle. Founded in 1969, they’ve been committed to maintaining quality and performance of their brand. They’ve also taken a radical initiative to further raise awareness of the environment through their ‘Recycled for Radness’ campaign and releasing a collection made out of 95% recycled materials.
ROXY
Since it’s debut in summer 1990 when Roxy first released their swimwear line, they’ve become a huge hit in the women’s surf market. Their signature boardshorts was a game changer as it offers a fresh innovative style for women that was both fit and flexible yet feminine.
DC SHOES
Since 1994, DC Shoes has been the leading brand in the skateboarding scene and action sports. Over the years, they’ve dropped limited edition collaborations with a handful of legendary names such as Black Sabbath, BASQUIAT, Baker Skateboards and more. Their collection encapsulates of men, women and kids’ skateboarding and lifestyle shoes and apparel.
BILLABONG
Born in Australia, Billabong is a brand for the surfers. Focusing on surfing apparel, Billabong also produces accessories, skateboards and snowboard products under other brand names. When Billabong was created by Gordon Merchant in 1973, the name was derived from the Wiradiuri word ‘bilabial’ which means “creek that runs only during the rainy season”.
ADMIRAL
Known as the oldest English sportswear brand, Admiral was founded in 1914 in Leicester and originally was created as an undergarment brand in 1914 before switching to becoming a multi-sports brand. They’ve had notable sponsorships over the years namely the England National Team, Leeds United, Manchester United and more.
Admiral Sporting Goods Co.
From humble beginnings as hosiery maker in Wigston, Leicestershire to now a global sportswear brand, Admiral Sporting Goods has been in the game for years manufacturing apparels for Football, Rugby, Athletics and Cricket. Not until the 1966 World Cup came along they made a name for themselves when Gordan Banks wore the Admiral goalkeeper kit. It was during this match when the Head of Marketing, Bert Patrick created the idea of a replica football shirt. In 2020, they launched their first Admiral Sporting Goods range focusing on premium sportswear.
BUDAK BAEK
Founded by Def Jam SEA’s very own music mogul Joe Flizzow in 2015, Budak Baek has since shaped KL’s fashion streetwear with a seamless blend of local street culture and music to create timeless pieces that resonates with our Malaysian community. Budak Baek has also collaborated with household brands such as New Era and local artists like, DJ Cza to further solidify their presence in the fashion scene.
CREP PROTECT
For every hardcore sneakerheads, Crep Protect is a household name when it comes to premium sneaker care brand. Launched in 2012, Crep Protect has released several products from their line with Crep Protect Spray being one of their best-sellers. They’ve also opened several stores across the world and even made its way to Malaysia, with our brand Showcase being their certified reseller within the region.
SHOWCASE
Showcase is our retail store that specialises in shoe cleaning and cap reshaping. Dubbed as one of the best shoe cleaning services in KL, Showcase uses Crep Protect as their main ingredient for their shoe cleaning. They also feature 12 brands both local and international like Budak Baek, DC, Tower Box, New Era and more in their stores for fans to shop!
TOWER BOX
Stackable, Stylish and Space. These are the words to describe Tower Box, your go-to sneaker storage box. Originating from Thailand created by Carnival, Tower Box has been dominating the South East Asia scene with their unique variety of box styles. From their simple standard boxes to their Tower Box Plus, these boxes have become a staple piece in many bedrooms, corners or study desks.
RONHILL
Founded in September 1970 by Dr Ron Hill MBE, Ronhill has integrated themselves in the souls of true runners throughout the years. After breaking the record in the Boston Marathon, Dr Ron Hill began producing his own running kit which became a blueprint to the infamous brand today. He also developed the ‘side-split short’ now known as the Freedom Short and the Mesh after winning the Commonwealth Games in 1970.
HILLY
As an extension to Ronhill’s collection, the Hilly’s socks was designed for runners as a technical running socks which helped enhanced runner’s performance by Dr Ron Hill.
THE MARATHON SHOP
Known as Malaysia’s renowned running specialty store, The Marathon Shop hones a community of runners who learns, explores and improve their techniques together with the brand. New runners are also engaged in their monthly activities such as weekly challenges or even marathons to encourage an active lifestyle. The brand also carries specialised apparel and gears from well-known international brands such as 2XU, Nike, Craft and more.
KASUT MARKETPLACE
Accessibility and affordability has made Kasut Marketplace the go-to sneaker shop for sneaker fans. With brands such as Nike, Dr Martens, Adidas, Admiral, Saucony and New Era, fans are able to rock their favourite brands anywhere, anytime.
ROOKIE
When it comes to kids fashion, ROOKIE dominates the game. Famous Hollywood parents love to don their kids head to toe in ROOKIE. Created in 2011, ROOKIE is a multi-branded premium brand that offers a collection of iconic labels such as Jordan, Nike, Converse, Hurley and Levi’s for kids ranging from apparel to accessories and even footwear.
BOARDRIDERS
Boardriders is a leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for boardriders around the world. Our apparel and footwear brands represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports.
RVCA
RVCA is the brainchild of company founder, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. It appears as natural on the shelves of a boutique as it does on those of a local skateshop. RVCA is brought together by a group of like-minded individuals from various subcultures, a collaboration of sorts and a lifestyle within itself.
MiX.STORE
As Stream Empire Holdings continues along in their journey of expansion, MiX.Store became the latest addition to Stream family. This convenience store is popular for their imported snacks, drinks and food from all over Asia, including China, South Korea, Thailand, Japan, Indonesia, Taiwan & more.
THE CHAMBER
Launched in 2021, The Chamber is a premium retail & e-commerce experience for an extensive selection of wines, spirits, liquor and cigars. Unlike most retail brands, The Chamber offers a unique experience that peaks the customers interest through their hands on activities such as wine tastings or perhaps even a few tips in mixology from experienced staff. Everyone is welcome to participate in this immersive experience! The Mobile Chamber is also made available for those who are looking into utilising our products and services at events.
Email info@seh.my
Phone +603 2715 1998
Fax +603 2710 7968
Address Damansara Heights, Kuala Lumpur